Indigenous Armour | Māori clothing

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Pepeha

PEPEHA

STREETWEAR THAT CELEBRATES INDIGENOUS RESILIENCE

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NGAHERE

MĀORI

These colours appeal to both genders and fit the nightlife as well as less formal occasions.

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TIKANGA

REO

AHUREA

This shirt highlights very important values to the Māori people, tikanga, reo and ahurea.

PŌ TE AO

AO TE PŌ

MĀORI

This shirt speaks for itself. It’s loud, proud and unapologetically kaupapa Māori.

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Indigenous Armour celebrates the cultural wealth of indigenous people. We have a unique language, knowledge systems and practises which metaphorically can be likened to our armour. We celebrate our identity; we celebrate our collective physical and cultural survival. We have been resilient in the face of discrimination. Alongside other indigenous clothing brands, we offer Indigenous Armour created by Mataia Keepa from his papa kāinga in Te Koutu, Rotorua.